SEO Basics: A Beginner's Guide to Search Engine Optimization

New to SEO? This comprehensive beginner's guide explains how search engines work, what ranking factors matter most, and where to start optimizing your site.

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Free tools mentioned in this article

DNS Lookup — Check A, AAAA, MX, TXT, NS, CNAME records
SSL Certificate Checker — Certificate expiry and A-F grade
HTTP Headers Checker — Security score and CDN detection
Backlink & Authority Checker — Authority score, PageRank, trust signals
See all 9 free domain tools